01. introduction

01. introduction

01. introduction

Making Netflix A
Little Better

Making Netflix A
Little Better

Making Netflix A Little Better

Year

2023

My Role

UX Designer
UI Designer
Researcher

Tools

Figma
Adobe Photoshop
Adobe Illustrator

Year

2023

My Role

UX Designer
UI Designer
Researcher

Tools

Figma
Adobe Photoshop
Adobe Illustrator

Year

2023

My Role

UX Designer
UI Designer
Researcher

Tools

Figma
Adobe Photoshop
Adobe Illustrator

Overview

Overview

Netflix is incredible — until it isn’t.

Netflix is incredible — until it isn’t.

Netflix is incredible — until it isn’t.

Some days, finding something to watch feels harder than watching something itself.

Some days, finding something to watch feels harder than watching something itself.

Some days, finding something to watch feels harder than watching something itself.

And let’s be honest, none of us open Netflix thinking,

And let’s be honest, none of us open Netflix thinking,

And let’s be honest, none of us open Netflix thinking,

“I can’t wait to scroll through endless carousels today.”

“I can’t wait to scroll through endless carousels today.”

“I can’t wait to scroll through endless carousels today.”

This project originally started as a UI experiment but it didn’t take long to realise a simple truth: Pretty screens don’t fix decision fatigue.

This project originally started as a UI experiment but it didn’t take long to realise a simple truth: Pretty screens don’t fix decision fatigue.

This project originally started as a UI experiment but it didn’t take long to realise a simple truth: Pretty screens don’t fix decision fatigue.

So I put the pixels aside and picked up the research — with a mission to make Netflix feels way more

So I put the pixels aside and picked up the research — with a mission to make Netflix feels way

So I put the pixels aside and picked up the research — with a mission to make Netflix feels way more

intuitive, more personal, and far less noisy.

intuitive, more personal, and far less noisy.

intuitive, more personal, and far less noisy.

This time, the goal was simple:

This time, the goal was simple:

This time, the goal was simple:

Design an experience that feels clear, intentional, and genuinely helpful.

Design an experience that feels clear, intentional, and genuinely helpful.

Design an experience that feels clear, intentional, and genuinely helpful.

02. Understanding the problem

02. Understanding the problem

02. Understanding the problem

Why does browsing take more effort than watching?

Why Are We Still Scrolling Endlessly?

Endless scrolling isn’t the problem. Unclear choices are. Users just want a little guidance — a way to feel sure the next thing they tap is worth their time.

Endless scrolling isn’t the problem. Unclear choices are. Users just want a little guidance — a way to feel sure the next thing they tap is worth their time.

Visual noise everywhere.

Visual noise everywhere.

Visual noise everywhere.

Inconsistent spacing.

Inconsistent spacing.

Inconsistent spacing.

Icons that don’t align.

Icons that don’t align.

Icons that don’t align.

A layout that feels busy, not helpful.

A layout that feels busy, not helpful.

A layout that feels busy, not helpful.

(or skip ahead to the good part)

(or skip ahead to the good part)

This is Netflix,
refined.

This is Netflix,
refined.

This is Netflix,
refined.

This is Netflix,
refined.

A streaming experience that feels smoother, lighter, and more intentional.

Every screen is designed to reduce noise, guide focus, and make choosing what to watch feel effortless.

No clutter. No guesswork. Just clean design doing the work quietly.

A streaming experience that feels smoother, lighter, and more intentional.

Every screen is designed to reduce noise, guide focus, and make choosing what to watch feel effortless.

No clutter. No guesswork. Just clean design doing the work quietly.

Home,

Home,

Home,

but

but

but

calmer.

calmer.

calmer.

From cluttered to considered.

From cluttered to considered.

Better spacing. Easier to scan. Cleaner rows.

Better spacing. Easier to scan. Cleaner rows.

Better spacing. Easier to scan. Cleaner rows.

Faster

Faster

Faster

choices.

choices.

choices.

One menu that brings

One menu that brings

One menu that brings

order to the chaos.

order to the chaos.

order to the chaos.

Your shows, movies, downloads, and watched list — all neatly grouped. Clarity starts here.

Your shows, movies, downloads, and watched list — all neatly grouped. Clarity starts here.

Content Page, rethought.

Content Page, rethought.

Content Page, rethought.

Everything you need, exactly where you expect it — from ratings to episodes to details. A content page designed to help you decide faster, without the overwhelm.

Everything you need, exactly where you expect it — from ratings to episodes to details. A content page designed to help you decide faster, without the overwhelm.

Less clutter.

Less clutter.

Less clutter.

More

More

More

clarity.

clarity.

clarity.

Less clutter. More clarity. Everything you need, exactly where you look.

Less clutter. More clarity. Everything you need, exactly where you look.

Info is now arranged in

Info arranged in a

Info is arranged in

a cleaner

cleaner

a cleaner

vertical

vertical

vertical

flow.

flow.

flow.

IMDb ratings right

IMDb ratings right

IMDb ratings right

where they

where they

where they

matter.

matter.

matter.

No more switching between apps.
No more guesswork.

No more switching between apps.
No more guesswork.

Downloads, redesigned.

Downloads,
redesigned.

From long-press actions to progress indicators — every state is cleaner, more readable, and easier to act on.

Downloads you

Downloads you

Downloads you

don’t have to

don’t have to

don’t have to

babysit.

babysit.

babysit.

Offline viewing that finally feels intentional.

Offline viewing that finally feels intentional.

Stacked with

Stacked with

Stacked with

purpose.

Your shows, movies, downloads, and watched list — all neatly grouped. Clarity starts here.

Your shows, movies, downloads, and watched list — all neatly grouped. Clarity starts here.

Download states

Download states

Download states

reinvented.

reinvented.

reinvented.

Clear, visual feedback for every moment.

Clear, visual feedback for every moment.

Menu,
simplified.

Menu,
simplified.

Menu,
simplified.

No more digging through tabs or guessing where things live. This redesigned menu brings all your essentials together — clean, organized, and effortless to navigate.

No more digging through tabs or guessing where things live. This redesigned menu brings all your essentials together — clean, organized, and effortless to navigate.

Designed to

Designed to

Designed to

feel

feel

feel

lighter.

lighter.

lighter.

Fewer distractions. More breathing room. A menu that lets you think less and watch more.

Designed for how you

Info arranged in a

Info is arranged in

actually browse.

actually browse.

actually browse.

Because finding things shouldn’t feel like guesswork.

Because finding things shouldn’t feel like guesswork.

Your entire library,

Your entire library,

Your entire library,

one

one

one

tap

tap

tap

away.

away.

away.

A simple menu that helps you browse with purpose, not wander in circles.

A simple menu that helps you browse with purpose, not wander in circles.

03. Methodology

03. Methodology

Listening Before
Designing

Listening Before
Designing

Surveys &
Interviews

Surveys &
Interviews

Surveys & Interviews

To understand why Netflix feels harder to browse than it should, I spoke with real viewers about how they discover content, decide what to watch, and manage the growing noise inside the app. What I found was that struggle wasn’t entertainment — it was clarity.

To understand why Netflix feels harder to browse than it should, I spoke with real viewers about how they discover content, decide what to watch, and manage the growing noise inside the app. What I found was that struggle wasn’t entertainment — it was clarity.

Seven participants
(ages 19–34)

The participants included a college student, a film enthusiast, two busy working professionals, a UX designer, a long-time Netflix loyalist, and a casual weekend watcher—capturing both frequent and occasional streaming behaviour.

1

Too many titles. Too little direction.

Endless rows made it hard for users to narrow choices and commit to something worth watching. something worth watching.

1

Too many titles. Too little direction.

Endless rows made it hard for users to narrow choices and commit to something worth watching. something worth watching.

1

Too many titles. Too little direction.

Endless rows made it hard for users to narrow choices and commit to something worth watching. something worth watching.

1

Too many titles. Too little direction.

Endless rows made it hard for users to narrow choices and commit to something worth watching. something worth watching.

2

“I’ve already seen this.”

Repeated content surfaced often, making discovery feel generic and far less personal.

2

“I’ve already seen this.”

Repeated content surfaced often, making discovery feel generic and far less personal.

2

“I’ve already seen this.”

Repeated content surfaced often, making discovery feel generic and far less personal.

2

“I’ve already seen this.”

Repeated content surfaced often, making discovery feel generic and far less personal.

3

“Hide what I’m done with.”

Many wanted a way to remove watched titles so their homepage reflected only fresh, relevant options.

3

“Hide what I’m done with.”

Many wanted a way to remove watched titles so their homepage reflected only fresh, relevant options.

3

“Hide what I’m done with.”

Many wanted a way to remove watched titles so their homepage reflected only fresh, relevant options.

3

“Hide what I’m done with.”

Many wanted a way to remove watched titles so their homepage reflected only fresh, relevant options.

4

Filters weren’t helping.

Users wanted deeper sorting options — genres, ratings, languages — to refine recommendations with real precision.

4

Filters weren’t helping.

Users wanted deeper sorting options — genres, ratings, languages — to refine recommendations with real precision.

4

Filters weren’t helping.

Users wanted deeper sorting options — genres, ratings, languages — to refine recommendations with real precision.

4

Filters weren’t helping.

Users wanted deeper sorting options — genres, ratings, languages — to refine recommendations with real precision.

5

No built-in guidance.

The lack of integrated ratings or decision-making tools made people second-guess their choices.

5

No built-in guidance.

The lack of integrated ratings or decision-making tools made people second-guess their choices.

5

No built-in guidance.

The lack of integrated ratings or decision-making tools made people second-guess their choices.

5

No built-in guidance.

The lack of integrated ratings or decision-making tools made people second-guess their choices.

6

Discovery felt like work.

Without a smarter way to surface content that matched their moment, users slipped into endless scrolling and frustration.

6

Discovery felt like work.

Without a smarter way to surface content that matched their moment, users slipped into endless scrolling and frustration.

6

Discovery felt like work.

Without a smarter way to surface content that matched their moment, users slipped into endless scrolling and frustration.

6

Discovery felt like work.

Without a smarter way to surface content that matched their moment, users slipped into endless scrolling and frustration.

Conclusion

Conclusion

The research revealed consistent pain points: overwhelming choice, lack of trustworthy in-app information, generic recommendations, limited filtering control, and a browse-heavy experience that feels more like work than entertainment. These insights informed the problem definition and clarified the design direction—centering on IMDb integration, advanced filters, and tools to keep recommendations fresh and personalised.

Affinity Mapping

Affinity Mapping

Affinity Mapping

Making Sense Of
The Data

Making Sense Of
The Data

Making Sense Of The Data

After conducting user interviews and surveys, I organised all qualitative insights using affinity mapping. Affinity mapping allowed me to move from scattered user comments to clear, evidence-backed opportunity areas.

So I put the pixels aside and picked up the research — with a mission to make Netflix feels way

After conducting user interviews and surveys, I organised all qualitative insights using affinity mapping. Affinity mapping allowed me to move from scattered user comments to clear, evidence-backed opportunity areas.

Insights that
shaped everything.

Insights that
shaped everything.

The patterns behind the problems —
made clear, so the design could make sense.

So I put the pixels aside and picked up the research — with a mission to make Netflix feels way

The patterns behind the problems — made clear, so the design could make sense.

Decision fatigue, unpacked. Too many look a like titles made choices harder, not easier. Users needed clearer signals and not more scrolling and repeated recommendations.

Missing context means missing confidence. Without trusted in-app ratings or quality cues, users were forced to pause, switch apps, and double-check elsewhere. Every detour brakes the flow and the moment.

When discovery slows, interest drops. Weak filters and broad categories made finding the right show unnecessarily hard. Users want results shaped by mood, language, and relevance not just algorithmic guesswork.

User personas

User personas

From Research
to Empathy

From Research
to Empathy

From Research to Empathy

The research truly came alive when I met the real people behind the numbers. Three vivid user archetypes emerged—each with unique habits, frustrations, and motivations. Knowing who feels the pain is just as crucial as knowing where it hurts.

The research truly came alive when I met the real people behind the numbers. Three vivid user archetypes emerged—each with unique habits, frustrations, and motivations. Knowing who feels the pain is just as crucial as knowing where it hurts.

man in gray hoodie wearing black hat

Marcus

Age

22

Profession

College Student

Location

Berlin

pain Points

  • Gets overwhelmed by content which makes it hard to decide what to watch.

  • Frequently sees shows he has already finished or abandoned, making the homepage feel repetitive.

User Needs

  • A quick, in-app way to judge whether a show is worth watching without leaving Netflix.

  • A cleaner, more dynamic homepage that updates based on his real watch history.

Design Implications

  • Integrate IMDb ratings directly into the UI to reduce external app switching.

  • Add a “Hide Watched Content” feature to declutter the browsing experience.

Amy

Age

30

Profession

Marketing

Location

Dublin

pain Points

  • Feels current filters are too generic, making it hard to narrow down options to her preferences.

  • Gets frustrated when recommendations feel repetitive or not tailored to her viewing habits.

User Needs

  • Comprehensive filters that help her refine results by ratings, genre, audio & subtitle language options.

  • Recommendations that stay fresh, relevant, and aligned with her viewing history.

Design Implications

  • Expand Netflix’s filter system to support advanced and detailed criteria.

  • Improve recommendation logic to surface personalised content while avoiding redundancy.

a black and white photo of a woman leaning on a railing
man in gray hoodie wearing black hat

Marcus

Age

22

Profession

College Student

Location

Berlin

pain Points

  • Gets overwhelmed by content which makes it hard to decide what to watch.

  • Frequently sees shows he has already finished or abandoned, making the homepage feel repetitive.

User Needs

  • A quick, in-app way to judge whether a show is worth watching without leaving Netflix.

  • A cleaner, more dynamic homepage that updates based on his real watch history.

Design Implications

  • Integrate IMDb ratings directly into the UI to reduce external app switching.

  • Add a “Hide Watched Content” feature to declutter the browsing experience.

Amy

Age

30

Profession

Marketing

Location

Dublin

pain Points

  • Feels current filters are too generic, making it hard to narrow down options to her preferences.

  • Gets frustrated when recommendations feel repetitive or not tailored to her viewing habits.

User Needs

  • Comprehensive filters that help her refine results by ratings, genre, audio & subtitle language options.

  • Recommendations that stay fresh, relevant, and aligned with her viewing history.

Design Implications

  • Expand Netflix’s filter system to support advanced and detailed criteria.

  • Improve recommendation logic to surface personalised content while avoiding redundancy.

a black and white photo of a woman leaning on a railing
man in gray hoodie wearing black hat

Marcus

Age

22

Profession

College Student

Location

Berlin

pain Points

  • Gets overwhelmed by content which makes it hard to decide what to watch.

  • Frequently sees shows he has already finished or abandoned, making the homepage feel repetitive.

User Needs

  • A quick, in-app way to judge whether a show is worth watching without leaving Netflix.

  • A cleaner, more dynamic homepage that updates based on his real watch history.

Design Implications

  • Integrate IMDb ratings directly into the UI to reduce external app switching.

  • Add a “Hide Watched Content” feature to declutter the browsing experience.

Amy

Age

30

Profession

Marketing

Location

Dublin

pain Points

  • Feels current filters are too generic, making it hard to narrow down options to her preferences.

  • Gets frustrated when recommendations feel repetitive or not tailored to her viewing habits.

User Needs

  • Comprehensive filters that help her refine results by ratings, genre, audio & subtitle language options.

  • Recommendations that stay fresh, relevant, and aligned with her viewing history.

Design Implications

  • Expand Netflix’s filter system to support advanced and detailed criteria.

  • Improve recommendation logic to surface personalised content while avoiding redundancy.

a black and white photo of a woman leaning on a railing
man in gray hoodie wearing black hat
man in gray hoodie wearing black hat

Marcus

Age

22

Profession

College Student

Location

Berlin

pain Points

  • Gets overwhelmed by content which makes it hard to decide what to watch.

  • Frequently sees shows he has already finished or abandoned, making the homepage feel repetitive.

User Needs

  • A quick, in-app way to judge whether a show is worth watching without leaving Netflix.

  • A cleaner, more dynamic homepage that updates based on his real watch history.

Design Implications

  • Integrate IMDb ratings directly into the UI to reduce external app switching.

  • Add a “Hide Watched Content” feature to declutter the browsing experience.

a black and white photo of a woman leaning on a railing
a black and white photo of a woman leaning on a railing

Amy

Age

30

Profession

Marketing

Location

Dublin

pain Points

  • Feels current filters are too generic, making it hard to narrow down options to her preferences.

  • Gets frustrated when recommendations feel repetitive or not tailored to her viewing habits.

User Needs

  • Comprehensive filters that help her refine results by ratings, genre, audio & subtitle language options.

  • Recommendations that stay fresh, relevant, and aligned with her viewing history.

Design Implications

  • Expand Netflix’s filter system to support advanced and detailed criteria.

  • Improve recommendation logic to surface personalised content while avoiding redundancy.

04. Design Discovery

04. Design Discovery

The Art of Reduction

The Art of Reduction

The Art of Reduction

The Art of Reduction

In this discovery sprint, I focused on stripping away noise and elevating clarity. By grounding decisions in research and testing early concepts, I ensured the redesign remained intuitive, user-friendly, and aligned with real viewing behaviours. The goal wasn’t to reinvent Netflix — it was to make it feel lighter, smarter, and more predictable.

Discovery
Sprint 1

Discovery
Sprint 1

Discovery Sprint 1

This sprint was all about stripping things back —

This sprint was all about stripping things

This sprint was all about stripping things back —

back —

turning complexity into clarity.

turning complexity into clarity.

turning complexity into clarity.

By testing early ideas and cutting anything that created friction, I built a direction that feels more

By testing early ideas and cutting anything that created friction, I built a direction that

By testing early ideas and cutting anything that created friction, I built a direction that feels more

feels more

intuitive, more predictable, and far less work for the user.

intuitive, more predictable,

intuitive, more predictable, and far less work for the user.

and far less work for the user.

Outcomes

Outcomes

Surveys & Interviews

  • Clarity — Reducing noise and improving decision-making.

  • Control — Empowering users with meaningful filters and tools.

  • Consistency — Establishing predictable interaction patterns.

  • Clarity — Reducing noise and improving decision-making.

  • Control — Empowering users with meaningful filters and toggles

  • Consistency — Establishing predictable interaction patterns

This sprint aligned the redesign around three essentials:

  • Clarity — Reducing noise and improving decision-making.

  • Control — Empowering users with meaningful filters and toggles

  • Consistency — Establishing predictable interaction patterns

This sprint aligned the redesign around three essentials:

  • Clarity — Reducing noise and improving decision-making.

  • Control — Empowering users with meaningful filters and toggles

  • Consistency — Establishing predictable interaction patterns

UX Strategy

UX Strategy

UX Strategy

Hick's Law

Less to process. Faster to choose.

By reducing clutter and surfacing clearer signals (IMDb badge), decisions become quicker and browsing becomes less existential.

Jakob's Law

Familiar patterns = zero learning curve.

Bottom sheets, clean menus, predictable layouts — everything works the way users expect, so the redesign feels intuitive from the first tap.

Occam's Razor

Simplify until it just makes sense.

A single filter sheet. A single toggle. A single rating badge. No over-designing — just removing friction until the experience feels effortless.

Aesthetic–Usability Effect

Look good, feel easy.

A cleaner hierarchy and more breathing room instantly make Netflix feel friendlier, calmer, and less overwhelming — boosting perceived usability.

Hick's Law

Less to process. Faster to choose.

By reducing clutter and surfacing clearer signals (IMDb badge), decisions become quicker and browsing becomes less existential.

Jakob's Law

Familiar patterns = zero learning curve.

Bottom sheets, clean menus, predictable layouts — everything works the way users expect, so the redesign feels intuitive from the first tap.

Occam's Razor

Simplify until it just makes sense.

A single filter sheet. A single toggle. A single rating badge. No over-designing — just removing friction until the experience feels effortless.

Aesthetic–Usability Effect

Look good, feel easy.

A cleaner hierarchy and more breathing room instantly make Netflix feel friendlier, calmer, and less overwhelming — boosting perceived usability.

Hick's Law

Less to process. Faster to choose.

By reducing clutter and surfacing clearer signals (IMDb badge), decisions become quicker and browsing becomes less existential.

Jakob's Law

Familiar patterns = zero learning curve.

Bottom sheets, clean menus, predictable layouts — everything works the way users expect, so the redesign feels intuitive from the first tap.

Occam's Razor

Simplify until it just makes sense.

A single filter sheet. A single toggle. A single rating badge. No over-designing — just removing friction until the experience feels effortless.

Aesthetic–Usability Effect

Look good, feel easy.

A cleaner hierarchy and more breathing room instantly make Netflix feel friendlier, calmer, and less overwhelming — boosting perceived usability.

Hick's Law

Less to process. Faster to choose.

By reducing clutter and surfacing clearer signals (IMDb badge), decisions become quicker and browsing becomes less existential.

Jakob's Law

Familiar patterns = zero learning curve.

Bottom sheets, clean menus, predictable layouts — everything works the way users expect, so the redesign feels intuitive from the first tap.

Occam's Razor

Simplify until it just makes sense.

A single filter sheet. A single toggle. A single rating badge. No over-designing — just removing friction until the experience feels effortless.

Aesthetic–Usability Effect

Look good, feel easy.

A cleaner hierarchy and more breathing room instantly make Netflix feel friendlier, calmer, and less overwhelming — boosting perceived usability.

Low-Fidelity Wireframes

Low-Fidelity Wireframes

The First Clues of Clarity

The First Clues of Clarity

The First Clues of Clarity

These explorations formed the backbone of the final design — focused, intentional, and easier to navigate.

So I put the pixels aside and picked up the research — with a mission to make Netflix feels way

These explorations formed the backbone of the final design — focused, intentional, and easier to navigate.

Design concepts

Design concepts

Bringing the Vision
Into Focus

Bringing the Vision
Into Focus

Bringing the Vision
Into Focus

The early concepts evolved into refined interactions, visual clarity, and feature behaviors that finally feel Netflix-native. Users don’t need more content. They need better guidance. They need less noise. They need confidence. And that’s exactly what these enhancements deliver.

So I put the pixels aside and picked up the research — with a mission to make Netflix feels way

The early concepts evolved into refined interactions, visual clarity, and feature behaviors that finally feel Netflix-native. Users don’t need more content. They need better guidance. They need less noise. They need confidence. And that’s exactly what these enhancements deliver.

Hide Watched Content

Decision Fatigue from Overwhelming & Repetitive Content

Hide Watched Content

A tiny toggle with a massive impact. Finished shows fade away, and your homepage becomes instantly fresher, cleaner, and far more you. One tap, less clutter, more relevance.

A tiny toggle with a massive impact. Finished shows fade away, and your homepage becomes instantly fresher, cleaner, and far more you. One tap, less clutter, more relevance.

Advanced Filters

Decision Fatigue from Overwhelming & Repetitive Content

Advanced Filters

Filters that finally feel effortless. Genres, ratings, audio, subtitles — all grouped cleanly, designed to scan quickly, and easy to trust. What you want isn’t buried anymore. It’s right where you think it should be.

Filters that finally feel effortless. Genres, ratings, audio, subtitles — all grouped cleanly, designed to scan quickly, and easy to trust. What you want isn’t buried anymore. It’s right where you think it should be.

IMDb Integration

Decision Fatigue from Overwhelming & Repetitive Content

IMDb Integration

A subtle badge, a major upgrade. IMDb ratings are now built in — no app-switching, no guessing. Decisions become faster, browsing becomes calmer, and confidence stays uninterrupted.

A subtle badge, a major upgrade. IMDb ratings are now built in — no app-switching, no guessing. Decisions become faster, browsing becomes calmer, and confidence stays uninterrupted.

05. Design enhancements

05. Design enhancements

Refining What Matters

Refining What Matters

Refining What Matters

Refining What Matters

In this discovery sprint, I focused on stripping away noise and elevating clarity. By grounding decisions in research and testing early concepts, I ensured the redesign remained intuitive, user-friendly, and aligned with real viewing behaviours. The goal wasn’t to reinvent Netflix — it was to make it feel lighter, smarter, and more predictable.

Discovery
Sprint 2

Discovery
Sprint 2

Discovery Sprint 2

In this sprint, the focus shifted from spotting

In this sprint, the focus shifted from

In this sprint, the focus shifted from

experience.

problems to

spotting problems to

spotting problems to

elevating the experience.

elevating the

elevating the

experience.

Less noise. More flow. Small, intentional

Less noise. More flow. Small, intentional

Less noise. More flow. Small, intentional

interventions that make Netflix feel

interventions that make Netflix feel

interventions that make Netflix feel

lighter, smarter,

lighter

and a lot less work to use.

, smarter, and a lot less work to use.

lighter and a lot less work to use.

What I Refined

What I Refined

Surveys & Interviews

  • Navigation that makes sense — clearer paths, fewer surprises.

  • Decisions that happen faster — cleaner layouts & real signals like IMDb.

  • A more intuitive rhythm — predictable flows, calmer visuals.

  • Navigation that makes sense — clearer paths, fewer surprises.

  • Decisions that happen faster — cleaner layouts & real signals like IMDb.

  • A more intuitive rhythm — predictable flows, calmer visuals.

This sprint aligned the redesign around three essentials:

  • Clarity — Reducing noise and improving decision-making.

  • Control — Empowering users with meaningful filters and toggles

  • Consistency — Establishing predictable interaction patterns

This sprint aligned the redesign around three essentials:

  • Clarity — Reducing noise and improving decision-making.

  • Control — Empowering users with meaningful filters and toggles

  • Consistency — Establishing predictable interaction patterns

Every screen, unified under one goal — clarity.

Every screen, unified under one goal — clarity.

Every screen, unified under one goal — clarity.

A browsing experience that finally feels effortless.

A browsing experience that finally feels effortless.

A browsing experience that finally feels effortless.

Focused, Fast, and Finally Intuitive

Focused, Fast, and Finally Intuitive

Three Problems. Three Fixes.

Three Problems. Three Fixes.

Three Problems. Three Fixes.

Three Problems. Three Fixes.

01

IMDb Integration

A tiny badge that saves you from switching apps. Again.
Built-in ratings that help you decide faster, with zero tab-juggling.

01

IMDb Integration

A tiny badge that saves you from switching apps. Again.
Built-in ratings that help you decide faster, with zero tab-juggling.

01

IMDb Integration

A tiny badge that saves you from switching apps. Again.
Built-in ratings that help you decide faster, with zero tab-juggling.

01

IMDb Integration

A tiny badge that saves you from switching apps. Again.
Built-in ratings that help you decide faster, with zero tab-juggling.

Timed cover carousel

with all the cool

artwork.

IMDb Integration

To help you decide if

you should watch the

content or not.

Timed cover carousel

with all the cool

artwork.

IMDb Integration

To help you decide if

you should watch the

content or not.

Timed cover carousel

with all the cool

artwork.

IMDb Integration

To help you decide if

you should watch the

content or not.

Timed cover carousel

with all the cool

artwork.

IMDb Integration

To help you decide if

you should watch the

content or not.

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